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LESSON 2 OF 6 · 4 MIN

How to reply to comments

Comments are conversations. Here's how to turn them into clients.

We post for you. Replying is the one thing you should do yourself. A reply from the real you is what turns a follower into a client.

The 10-minute daily habit

Pick one time a day, like with your morning coffee. Open Instagram and Facebook and answer every comment and message from the last day.

What to say

  • Someone says "Love this!" → Thank them by name and ask a small question. "Thanks, Maria! Have you been to the new café yet?"
  • Someone asks a question → Answer briefly, then offer more. "Great question. Rates change weekly. Want me to send you this week's numbers?"
  • Someone says they're thinking of moving → Move it to a private message. "I'd love to help. I'll send you a message."

Don't

  • Don't argue in public. Reply once, kindly, then take it to a private message.
  • Don't share details about a client or a home's sellers.
  • Don't leave questions unanswered for more than a day.

Your turn: reply to every comment from the last week today.

NEXT LESSONTurn every listing into 4 posts