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LESSON 3 OF 6 · 4 MIN

Turn every listing into 4 posts

Just Listed, Open House, Under Contract, Just Sold. Each one tells a story.

Every listing is a story with 4 chapters. Posting each one shows buyers and future sellers that you get results.

The 4 posts

  1. Just Listed: the big reveal. Use your best 5 to 10 photos so it becomes a carousel.
  2. Open House: posted 2 days before, so people can plan.
  3. Under Contract: proof that your marketing works.
  4. Just Sold: the happy ending. This is the post that gets you your next listing.

Tips for great listing photos

  • Lead with the best outside shot or the brightest room.
  • Use landscape photos taken by your photographer. We crop them to fit.
  • Put the kitchen and primary bedroom early in the order.

Keep it fair

We describe the home, not who should live there. See The fair-housing check in Help.

Your turn: add your newest listing in Listings → Add a listing.

NEXT LESSONQuick stories between posts